found: Ernest Dichter, A psychological research study on the effectiveness of Betty Crocker in promoting General Mills products, 1953: (Betty Crocker; a fictitious person created by General Mills, Inc., to represent an idealized American housewife; also used in advertising and as a brand name on certain General Mills products; Dichter's research revealed that General Mills, Inc., had been very successful in its objective to fool consumers into thinking that "Betty Crocker" was indeed a real person; cookbooks issued under the name "Betty Crocker" are actually the work of anonymous teams of writers employed by General Mills, Inc.; there has never been only one individual who has used "Betty Crocker" as a pseudonym)
Crocker, Betty
