01675cz a2200253n 4500
n87927751
DLC
20221220064540.0
871019n| azannaabn |a aaa
n 87927751
(OCoLC)oca01963737
DLC
eng
rda
DLC
DLC
OCoLC
DLC
NcD
1920-06-22
2019-01-09
edtf
Wunderman, Lester
Bronx (New York, N.Y.)
Manhattan (New York, N.Y.)
naf
Direct marketing
Art, Dogon
lcsh
Advertising executives
Art--Collectors and collecting
lcsh
eng
r
Founded corporate body of person:
Wunderman (Firm)
Ezra, K. Art of the Dogon, 1988:
CIP t.p. (Lester Wunderman)
LC data base, 10-15-87
(Wunderman, Lester)
New York times WWW site, viewed Jan. 15, 2019
(in obituary published Jan. 14: Lester Wunderman; b. June 22, 1920, the Bronx; d. Wednesday [Jan. 9, 2019], Manhattan, aged 98; advertising executive credited with pioneering the hugely successful modern techniques of direct marketing, with sales pitches aimed at targeted prospective customers in their homes and geared to their interests or characteristics; collected art, particularly statues, sculptured metalwork, jewelry, carved containers, and masks from the Dogon, an African tribe in Mali whose works are prized in the West)
Wunderman Archives, David M. Rubenstein Rare Book & Manuscript Library, Duke University:
Chronology (Lester Wunderman founded direct mail advertising agency Wunderman Ricotta & Kline in 1958; name changed to Wunderman in 2001)
https://idn.duke.edu/ark:/87924/m1mt6d