Product placement in mass media

Here are entered works on an advertising technique that consists of the use of name-brand products as props or as set dressing in motion pictures, television programs, or other mass media.
URI(s)
- http://id.loc.gov/authorities/subjects/sh2003007216
- info:lc/authorities/sh2003007216
- http://id.loc.gov/authorities/sh2003007216#concept
Instance Of
Scheme Membership(s)
- Library of Congress Subject Headings
Collection Membership(s)
Variants
- Placement of products in mass media
- Product placement in motion pictures
- Product placement in television programs
Broader Terms
- Advertising
- Mass media
Closely Matching Concepts from Other Schemes
- http://d-nb.info/gnd/4197318-5
Sources
- found: Work cat.: 2003027329: Handbook of product placement in the mass media, c2004.
- found: WWW, Jan. 7, 2004 (Product placement)
LC Classification
- HF6146.P78
General Notes
- Here are entered works on an advertising technique that consists of the use of name-brand products as props or as set dressing in motion pictures, television programs, or other mass media.
Change Notes
- 2003-12-23: new
- 2004-02-26: revised

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