Branding (Marketing)

Here are entered works on the process of creating a unique identity, image, idea, or impression of a specific product, service, company, organization, individual, place, etc., that distinguishes it from other similar entities and encourages confidence in its quality or performance.
URI(s)
- http://id.loc.gov/authorities/subjects/sh2007006470
- info:lc/authorities/sh2007006470
- http://id.loc.gov/authorities/sh2007006470#concept
Instance Of
Scheme Membership(s)
- Library of Congress Subject Headings
Collection Membership(s)
Variants
- Brand name products--Marketing
Broader Terms
- Marketing
Related Terms
- Advertising
- Brand name products
Sources
- found: Work cat.: 2007031786: Moor, Liz. The rise of brands, 2007: ch. 1 (branding)
- found: American Heritage dict. (brand)
- found: Random House dict. (brand)
- found: Wikipedia, Aug. 21, 2007 (branding)
- found: Understanding American business jargon: a dictionary (branding)
LC Classification
- HF5415.1255
General Notes
- Here are entered works on the process of creating a unique identity, image, idea, or impression of a specific product, service, company, organization, individual, place, etc., that distinguishes it from other similar entities and encourages confidence in its quality or performance.
Change Notes
- 2007-08-13: new
- 2007-09-27: revised

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