• 
  

  URI(s)

  • http://id.loc.gov/authorities/subjects/sh85081333
  • info:lc/authorities/sh85081333
  • http://id.loc.gov/authorities/sh85081333#concept

• Instance Of

  • MADS/RDF Topic
  • MADS/RDF Authority
  • SKOS Concept

• Scheme Membership(s)

  • Library of Congress Subject Headings

• Collection Membership(s)

  • LCSH Collection - Authorized Headings
  • LCSH Collection - General Collection
  • LCSH Collection - May Subdivide Geographically

• Variants

  • Consumer goods--Marketing
  • Domestic marketing
  • Retail marketing
  • Retail trade--Marketing

• Broader Terms

  • Industrial management

• Narrower Terms

  • Association marketing
  • Bank marketing
  • Branding (Marketing)
  • Bundling (Marketing)
  • Business referrals
  • Church marketing
  • Color in marketing
  • Communication in marketing
  • Comparative marketing
  • Conjoint analysis (Marketing)
  • Customer clubs
  • Customer loyalty programs
  • Dealer aids
  • Direct marketing
  • Distributive education
  • Export marketing
  • Government marketing
  • Green marketing
  • Industrial marketing
  • Institutional market
  • Interactive marketing
  • Internet marketing
  • Market segmentation
  • Merchandising
  • Neuromarketing
  • Newspapers--Circulation
  • On-demand marketing
  • Physical distribution of goods
  • Place marketing
  • Pre-selling
  • Pricing
  • Product coding
  • Product demonstrations
  • Product differentiation
  • Product life cycle
  • Professions--Marketing
  • Relationship marketing
  • Retail trade
  • Retromarketing
  • Sales management
  • Sales promotion
  • Samples (Commerce)
  • Scent as a marketing device
  • Service industries--Marketing
  • Small business marketing
  • Social marketing
  • Target marketing
  • Tie-ins (Marketing)
  • Time to market (New products)
  • Women in marketing

• Related Terms

  • Aftermarkets
  • Selling

• Exact Matching Concepts from Other Schemes

  • http://stitch.cs.vu.nl/vocabularies/rameau/ark:/12148/cb12011900c
  • http://stitch.cs.vu.nl/vocabularies/rameau/ark:/12148/cb11950810d
  • http://lod.nal.usda.gov/nalt/4433

• Closely Matching Concepts from Other Schemes

  • http://d-nb.info/gnd/4037589-4
  • http://d-nb.info/gnd/4121857-7
  • http://d-nb.info/gnd/4168911-2

• Sources

  • found: UMI business vocab. (Domestic markets)

• LC Classification

  • HF5410-HF5417.5

• Change Notes

  • 1986-02-11: new
  • 1996-04-04: revised

• Alternate Formats

  • RDF/XML (MADS and SKOS)
  • N-Triples (MADS and SKOS)
  • JSON (MADS/RDF and SKOS/RDF)
  • MADS - RDF/XML
  • MADS - N-Triples
  • MADS/RDF - JSON
  • SKOS - RDF/XML
  • SKOS - N-Triples
  • SKOS - JSON
  • MADS/XML
  • MARC/XML

Fields denoted with an asterisk (*) are required.