Social marketing
From Library of Congress Subject Headings
Social marketing
- Here are entered works on the application of marketing concepts and techniques to the promotion of social causes or programs.
URI(s)
- http://id.loc.gov/authorities/subjects/sh89002650
- info:lc/authorities/sh89002650
- http://id.loc.gov/authorities/sh89002650#concept
Instance Of
Scheme Membership(s)
Collection Membership(s)
Variants
- Cause related marketing
- Marketing, Social
- Social cause marketing
Broader Terms
Exact Matching Concepts from Other Schemes
Closely Matching Concepts from Other Schemes
Sources
- found: Work cat.: Fine, S.H. Social marketing, c1990.
- found: Dict. of marketing, 1988.
- found: Economist pock. guide to marketing, 1986 (Social marketing; social cause marketing)
- found: LC database, April 21, 1989.
- found: LC database, Feb. 3, 1999 (cause related marketing)
- notfound: Web. 3;IAC
LC Classification
- HF5414
General Notes
- Here are entered works on the application of marketing concepts and techniques to the promotion of social causes or programs.
Change Notes
- 1989-05-01: new
- 2000-04-24: revised
Alternate Formats
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