Institutional advertising
URI(s)
- http://id.loc.gov/authorities/subjects/sh93009379
- info:lc/authorities/sh93009379
- http://id.loc.gov/authorities/sh93009379#concept
Instance Of
Scheme Membership(s)
Collection Membership(s)
Variants
- Corporate advertising
Broader Terms
Closely Matching Concepts from Other Schemes
Sources
- found: UMI business vocab.
- found: Ostrow and Smith. The Dict. of marketing(Institutional advertising; Corporate advertising, see Institutional advertising)
- found: Shapiro, I.J. Dict. of marketing terms(Institutional advertising)
- notfound: Web. 3
Change Notes
- 1993-12-07: new
- 1994-05-13: revised
Alternate Formats
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