Relationship marketing

Here are entered works on establishing successful, ongoing relationships between the suppliers and buyers of goods and services.
URI(s)
- http://id.loc.gov/authorities/subjects/sh96005326
- info:lc/authorities/sh96005326
- http://id.loc.gov/authorities/sh96005326#concept
Instance Of
Scheme Membership(s)
- Library of Congress Subject Headings
Collection Membership(s)
Broader Terms
- Marketing
Related Terms
- Customer relations
Exact Matching Concepts from Other Schemes
- http://stitch.cs.vu.nl/vocabularies/rameau/ark:/12148/cb12543122f
Closely Matching Concepts from Other Schemes
- http://d-nb.info/gnd/4789127-0
Sources
- found: Work cat.: Stone, M. Relationship marketing, 1995.
- found: ABI-Inform.
- found: LC database, 7 May 1996 (Relationship marketing)
LC Classification
- HF5415.55
General Notes
- Here are entered works on establishing successful, ongoing relationships between the suppliers and buyers of goods and services.
Change Notes
- 1996-05-07: new
- 1997-10-27: revised

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