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Bibframe Work

Title
Improving customer satisfaction, loyalty, and profit
Type
Text
Monograph
Language
English
Illustrative Content
Illustrations
Classification
LCC: HF5415.335 .J64 2000
DDC: 658.8/12 full
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Supplementary Content
bibliography
index
Content
text
Table Of Contents
Creating a customer measurement and management system
Strategy and planning
Building the lens of the customer
Building the quality-satisfaction-loyalty survey
From data to information : analyzing quality, satisfaction, loyalty, and profit data
From information to decisions : priority setting and implementation.
Authorized Access Point
Johnson, Michael D. (Michael David) Improving customer satisfaction, loyalty, and profit