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Bibframe Work

Title
Persuasion in society
Type
Text
Monograph
Contribution
Simons, Herbert W., 1935- (Contributor)
Morreale, Joanne, 1956- (Contributor)
Gronbeck, Bruce E. (Contributor)
Subject
Persuasion (Psychology)--Social aspects (LCSH)
Persuasion (Rhetoric) (LCSH)
Language
English
Illustrative Content
Illustrations
Classification
LCC: HM1196 .S56 2001
DDC: 303.3/42 full
Could not render: bf:status
Supplementary Content
bibliography
index
Content
text
Table Of Contents
Understanding persuasion. The study of persuasion. The psychology of persuasion : basic principles. Persuasion broadly considered
The co-active approach. Co-active persuasion. Resources of communication. Framing and reframing
Cognitive shorthands. Reasoning and evidence
Contexts for persuasion. Going public. Planning campaigns. Staging political campaigns. Analyzing product advertising. Talking through differences. Leading social movements. More about ethics.
Authorized Access Point
Simons, Herbert W., 1935- Persuasion in society
Admin Metadata
Generation Process: DLC marc2bibframe2 v2.5.0
Status: changed
Encoding Level: core
Description Conventions: Anglo-American cataloguing rules
Identified By: bf:Local, 12245650
Change Date: 2006-08-15T19:09:38
Creation Date: 2000-11-30
Description Modifier: United States, Library of Congress
Description Authentication:
Non-rendered Predicates: lclocal:d906 lclocal:d925 lclocal:d955 bf:assigner