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Bibframe Work

Title
Gen Xers return to college : enrollment strategies for a maturing population
Type
Text
Subject
Continuing education--United States (LCSH)
Generation X--Education (Higher)--United States. (LCSH)
College student orientation--United States (LCSH)
Language
English
Illustrative Content
Illustrations
Geographic Coverage
United States
Classification
LCC: LC5251 .B54 2003
DDC: 374/.973 full
Content
text
Table Of Contents
Who are they and why are they returning to college? / Jim Black
Gen Xers of color / Trina Gabriel
The influence of gender and sexuality among Gen Xers / Cindra Kamphoff
Needs and expectations of the Gen Xers / Pete Lindsey
The voice of the customer / Brad Burch
Marketing to the X Generation / Kara Mohre
Recruitment strategies and communications for the X Generation / Jim Black
Back to the future : the reentry transition / Micah Martin
Advising for Gen Xers / Scott Amundsen
Persistence and graduation characteristics / Stacy Fair
Retention programs for at risk Gen Xers / Cindra Kamphoff & Bryant Hutson
Preparing staff to serve this population / Bob Roberts
Mega trends and implications for enrollment managers / Jim Black.
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Authorized Access Point
Black, Jim, 1959- Gen Xers return to college : enrollment strategies for a maturing population