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Bibframe Work

Title
Advertising on trial
Type
Text
Subject
Advertising--United States--History.
Corporations--Public relations--United States.
Language
English
Illustrative Content
illustrations
Geographic Coverage
United States
Classification
LCC: HF5813.U6 S77 2006 (Source: dlc)
DDC: 659.1/0973/09043 full (Assigner: dlc)
Identified By
Lccn: 2005017226
Table Of Contents
The rise of a corporate culture : early consumer response
Advertising challenged : the creation of consumers' research and the rise of the 1930s consumer movement
The drive for legislation to establish federal advertising regulation, 1933-1935
A consumer movement divided : the birth of Consumers Union Inc.
Defining the "consumer agenda," the business community joins the Frey
Legislative closure : the Wheeler-Lea Amendment
Witch hunt, red baiting, and the end to the radical critique of advertising.
Authorized Access Point
Stole, Inger L. Advertising on trial