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Bibframe Work

Title
Essentials of corporate communication Essentials of corporate communication :
Type
Text
Language
English
Illustrative Content
illustrations
Classification
LCC: HD30.3 .R537 2007 (Source: dlc)
DDC: 658.4/5 full (Assigner: dlc)
Identified By
Lccn: 2006005358
Table Of Contents
Introduction : the communication system
What is corporate communication?
From communication to reputation
Creating identity and identification
Measuring corporate identity
Communicating with the corporate brand
Developing a reputation platform
Expressing the company
Communicating with key stakeholders
Assessing the effectiveness of corporate communication
Applied reputation research
Organizing corporate communication.
Authorized Access Point
Riel, C. B. M. van. Essentials of corporate communication
Authorized Access Point Variant
Fombrun, Charles J. Essentials of corporate communication