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Bibframe Work

Super crunchers Super crunchers :
Illustrative Content
LCC: HA29 .A88 2007 (Source: dlc)
DDC: 519.5 full (Assigner: dlc)
Identified By
Lccn: 2007013804
Gone are the days of solely relying on intuition to make decisions. Today, number crunching affects your life in ways you might never imagine. Economist Ian Ayres shows how today's organizations are analyzing massive databases at lightning speed to provide greater insights into human behavior. From Web sites like Google and Amazon that know your tastes, to a physician's diagnosis or your child's education, to boardrooms and government agencies, this new breed of decisionmakers are calling the shots. And they are delivering staggeringly accurate results. How can a football coach evaluate a player without ever seeing him play? How can a formula outpredict wine experts in determining the best vintages? Super crunchers have the answers. In this brave new world of equation versus expertise, Ayres shows us the benefits and risks, who loses and who wins, and how super crunching can be used to help, not manipulate us.--From publisher description.
Table Of Contents
Introduction : the rise of the super crunchers
Who's doing your thinking for you?
Creating your own data with the flip of a coin
Government by chance
How should physicians treat evidence-based medicine?
Experts vs. equations
Why now?
Are we having fun yet?
The future of intuition (and expertise).
Authorized Access Point
Ayres, Ian, 1959- Super crunchers