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Bibframe Work

Title
The game-changer
Type
Text
Monograph
Illustrative Content
illustrations
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Classification
LCC: HD57.7 .L34 2008 (Assigner: dlc) (Status: used by assigner)
DDC: 658.4/092 full (Assigner: dlc)(Source: 22)
Supplementary Content
index (index)
Content
text (txt)
Table Of Contents
How and why innovation at Procter & Gamble changed its game
What P&G's innovation transformation means for you
The consumer is boss : the foundation of successful innovation
Where to play, how to win : how goals and strategies achieve game-changing innovation
Leveraging what you do best : revitalizing core strengths with innovation
Organizing for innovation : building enabling structures
Integrating innovation into your routine : from generating ideas to go to market
Managing the risks of innovation
Innovation is a team sport : courageous and connected culture
The new job of the leader : innovation and growth
How Jeff Immelt made innovation a way of life at GE
http://www.loc.gov/catdir/toc/fy0803/2007046779.html
Authorized Access Point
Lafley, A. G. (Alan G.) The game-changer