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Bibframe Work

Title
Taking brand initiative Taking brand initiative :
Type
Text
Language
English
Illustrative Content
illustrations
Classification
LCC: HD59.2 .H38 2008 (Source: dlc)
DDC: 658.8/27 full (Assigner: dlc)
Identified By
Lccn: 2007049669
Table Of Contents
What is corporate branding?
The value of brands
Who are you?
Diagnosing your corporate brand
Managing corporate brands as organizations grow
The influence of empoyees and their cultures
Through stakeholders' eyes
Aligning vision, culture, and images
Getting into enterprise branding : catching the third wave.
Authorized Access Point
Hatch, Mary Jo. Taking brand initiative
Authorized Access Point Variant
Schultz, Majken. Taking brand initiative