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Bibframe Work

Title
Brands and brand management Brands and brand management :
Type
Text
Language
English
Illustrative Content
illustrations
Classification
LCC: HD69.B7 B732 2009 (Source: dlc)
DDC: 658.8/27 full (Assigner: dlc)
85.40 (Source: bcl)
Identified By
Lccn: 2008019514
Table Of Contents
v. 1. The Evolution of brands : from signals of quality to storehouses of trust
v. 2. Measuring and managing brands
v. 3. Corporate brands and corporate reputation
v. 4. Cross-cultural and critical perspectives on brands.
Authorized Access Point
Elliott, Richard H. Brands and brand management