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Bibframe Work

Ad women
Women in the advertising industry--United States--History.
Women in marketing--United States--History.
Businesswomen--United States--History.
Advertising--United States--History.
Consumers--United States--History.
Social change--United States--History.
Illustrative Content
Geographic Coverage
United States
LCC: HF5813 .U6 S54 2009 (Source: dlc)
DDC: 659.1082/0973 full (Assigner: dlc)
Identified By
Lccn: 2008032726
Table Of Contents
Introduction: Women, the body and soul of advertising
Customers become consumers : the evolution of marketing, advertising, and American consumer culture
The entering wedge : the women's viewpoint and advertising
It takes a woman to sell a woman : designing Mrs. Consumer
The business of femininity : selling Mrs. Consumer
The Depression and war years : retail, radio, and yellow writing
The fabulous fifties : redesigning Mr. and Mrs. Consumer
The fabulous fifties : selling Mr. and Mrs. Consumer
The second wave of ad women : the forces of feminism
The womanists : alternative visions in the twentieth century
The third wave of ad women
Epilogue: Ad women on top.
Authorized Access Point
Sivulka, Juliann. Ad women