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Bibframe Work

Title
Mastering fashion marketing
Type
Text
Language
English
Illustrative Content
illustrations
plans
Classification
LCC: HD9940.A2 J33 2009 (Source: dlc)
DDC: 746.9/20688 full (Assigner: dlc)
Identified By
Lccn: 2008045140
Table Of Contents
The customer and fashion consumption
Marketing research and information for fashion
Fashion segmentation, targeting and positioning (STP)
Marketing mix : the fashion product
Marketing mix : pricing in fashion
Marketing mix : promotion and marketing communications
Marketing mix : place & channels of distribution and service
Branding in fashion and luxury
New approaches to fashion marketing
Strategic and tactical planning in fashion marketing.
Authorized Access Point
Jackson, Tim, 1963- Mastering fashion marketing
Authorized Access Point Variant
Shaw, David, 1947 December 17- Mastering fashion marketing