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Bibframe Work

Title
Testimonial advertising in the American marketplace
Type
Text
Subject
Advertising--United States--History.
Advertising--United States--Psychological aspects.
Language
English
Illustrative Content
illustrations
Geographic Coverage
United States
Classification
LCC: HF5823 .T37 2009 (Source: dlc)
DDC: 659.1 full (Assigner: dlc)
Identified By
Lccn: 2009021748
Table Of Contents
Testimonials in silk : Juba and the legitimization of American blackface minstrelsy in Britain
The testifying subject : reliability in marketing, science, and law at the end of the age of Barnum
"After a season of war" : sharing horticultural success in the reconstruction-era landscape
"The ten year club" : artificial limbs and testimonials at the turn of the twentieth century
"The mad search for beauty" : actresses, cosmetics, and the middle-class market
"I am Kay and I prefer modern" : bridal testimonials and the rise of consumer rites, 1920s-1950s
"Dear friend" : Charles Atlas, American masculinity, and the bodybuilding testimonial, 1894-1944
"For us, by us" : hip-hop fashion,, commodity blackness and the culture of emulation.
Authorized Access Point
Schweitzer, Marlis. Testimonial advertising in the American marketplace
Authorized Access Point Variant
Moskowitz, Marina, 1968- Testimonial advertising in the American marketplace