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Bibframe Work

Title
Marketing methods to improve company strategy
Type
Text
Language
English
Illustrative Content
illustrations
Classification
LCC: HD30.28 .N4814 2010 (Source: dlc)
DDC: 658.8/02 full (Assigner: dlc)
Identified By
Lccn: 2009031116
Table Of Contents
How to describe the company as an integrated network
How to make a strategic marketing plan using a collaborative network approach
How to build competitive advantage through a marketing channel plan
How to analyze channel value capture
How to build and review marketing and network contracts
How to build competitive advantage through sales force planning
How to strategically build joint ventures
A method for building competitive advantage via marketing channels incentives
Identifying key success factors to develop market-driven strategies.
Authorized Access Point
Neves, Marcos Fava. Marketing methods to improve company strategy
Authorized Access Point Variant
Castro, Luciano Thomé e. Marketing methods to improve company strategy
Cônsoli, Matheus Alberto. Marketing methods to improve company strategy