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Bibframe Work

Title
Consumer behavior
Type
Text
Monograph
Contribution
Rajagopal, 1957- (Contributor)
Subject
Consumer behavior (LCSH)
Consumers--Psychology (LCSH)
Marketing (LCSH)
International economic integration (LCSH)
Language
English
Illustrative Content
Illustrations
Classification
LCC: HF5415.32 .R35 2010 (Assigner: dlc) (Status: used by assigner)
DDC: 658.8/342 full (Assigner: dlc)(Source: 22)
Supplementary Content
bibliography
index
Content
text
Table Of Contents
Globalization and consumer markets
Exploring consumers
Marketplace attributes
Retailing in emerging markets
Customer centric retailing
Retailing ambience and consumer behavior
Buying decision process
Drivers of consumer behavior
Global retailing strategies
Future perspectives in globalization and consumer behavior.
Authorized Access Point
Rajagopal, 1957- Consumer behavior
Admin Metadata
Generation Process: DLC marc2bibframe2 v2.5.0
Status: changed
Encoding Level: full
Description Conventions: Anglo-American cataloguing rules
Identified By: bf:Local, 15883128
Change Date: 2013-02-05T13:33:51
Creation Date: 2009-08-27
Description Modifier: United States, Library of Congress
Assigner: United States, Library of Congress