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Bibframe Work

Title
Media, organizations and identity
Type
Text
Monograph
Language
English
Illustrative Content
Illustrations
Classification
LCC: HD59 .M374 2010
DDC: 659.2 full
Could not render: bf:status
Supplementary Content
bibliography
index
Content
text
Summary
"The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organisations across three dimensions: Media as Business, Media in business and Business in the media"--Provided by publisher.
Table Of Contents
Introduction : towards an understanding of the interplay between media and organizations / Lilie Chouliaraki and Mette Morsing
Rethinking television in the digital age / Joseph Turow
BBC and new media : legitimization strategies of a public service broadcaster in a corporate market environment / Nancy Thumim and Lilie Chouliaraki
Expansion and autonomy : the rise of the business press / Peter Kjœr
Strategic auto-communication in identity-image interplay : the dynamics of mediatizing organizational identity / Annenette Kjœrgaard and Mete Moring
Challenges in the mediatizing of a corporate brnd : identity-effects as LEGO establishes a media products company / Esben Karmark
Making sense of a crucial interface : corporate communication and the news media / Joep P. Cornelissen, Craig E. Carroll and Wim J. L. Elving
Place branding and globalization : the media is the message? / Peter van Ham
Identity and appeal in the humanitarian brand / Anne Vestergaard
The construction of businesswomen in the media : between evil and frailty / Barbara Czarniawska.
Authorized Access Point
Media, organizations and identity