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Bibframe Work

Title
Media, organizations and identity Media, organizations and identity
Type
Text
Language
English
Illustrative Content
illustrations
Classification
LCC: HD59 .M374 2010 (Source: dlc)
DDC: 659.2 full (Assigner: dlc)
Identified By
Lccn: 2009044063
Summary
"The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organisations across three dimensions: Media as Business, Media in business and Business in the media"--Provided by publisher.
Table Of Contents
Introduction : towards an understanding of the interplay between media and organizations / Lilie Chouliaraki and Mette Morsing
Rethinking television in the digital age / Joseph Turow
BBC and new media : legitimization strategies of a public service broadcaster in a corporate market environment / Nancy Thumim and Lilie Chouliaraki
Expansion and autonomy : the rise of the business press / Peter Kjœr
Strategic auto-communication in identity-image interplay : the dynamics of mediatizing organizational identity / Annenette Kjœrgaard and Mete Moring
Challenges in the mediatizing of a corporate brnd : identity-effects as LEGO establishes a media products company / Esben Karmark
Making sense of a crucial interface : corporate communication and the news media / Joep P. Cornelissen, Craig E. Carroll and Wim J. L. Elving
Place branding and globalization : the media is the message? / Peter van Ham
Identity and appeal in the humanitarian brand / Anne Vestergaard
The construction of businesswomen in the media : between evil and frailty / Barbara Czarniawska.
Authorized Access Point
Chouliaraki, Lilie. Media, organizations and identity
Authorized Access Point Variant
Morsing, Mette. Media, organizations and identity