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Bibframe Work

Title
The psychology of marketing
Type
Text
Monograph
Contribution
Raab, Gerhard (contributor)
Subject
Marketing--Psychological aspects (LCSH)
Consumer behavior--Psychological aspects (LCSH)
Consumer's preferences--Cross-cultural studies (LCSH)
Language
English (eng)
Illustrative Content
illustrations
Could not render: bf:code
Classification
LCC: HF5415 .P734 2010 (Assigner: dlc) (Status: used by assigner)
DDC: 658.8001/9 full (Assigner: dlc)(Source: 22)
Supplementary Content
index (index)
Content
text (txt)
Table Of Contents
Market psychology in the context of systematics
Theories of perception and social judgment formation as starting points
The theory of social comparisons
The theory of cognitive dissonance
The theory of psychological reactance
Attribution theories
Cognitive response
Theories of information processing
Authorized Access Point
The psychology of marketing
Admin Metadata
Status: new
Date: 2010-03-10
Admin Metadata
Status: changed
Date: 2011-05-24T18:46:19
Description Modifier: United States, Library of Congress
Admin Metadata
Status: changed
Date: 2024-08-06T14:45:04.215873-04:00
Admin Metadata
Encoding Level: core
Description Conventions: Anglo-American cataloguing rules
Identified By: bf:Local, 16128427