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Bibframe Work

Title
Soap, sex, and cigarettes
Type
Text
Subject
Advertising--United States--History.
Advertising--Social aspects--United States.
Language
English
Illustrative Content
illustrations
Geographic Coverage
United States
Classification
LCC: HF5813.U6 S55 2012 (Source: dlc)
Identified By
Lccn: 2010939315
Summary
Examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues.
Table Of Contents
Historical overview
The beginnings, 1492 to 1880
Early American advertising
Selling the goods, 1880 to 1900
The rise of a consumer economy, 1900 to World War I
Modern American advertising
The roaring twenties, 1920 to 1929
The Depression and war years, 1930 to 1945
The postwar boom, 1945 to 1960
Contemporary American advertising
The creative revolution, 1960-1975
From positioning to image building, 1975-1990
The information revolution, 1990-1999
Advertising in the new millennium
The digital age, since 2000
Epilogue.
Authorized Access Point
Sivulka, Juliann. Soap, sex, and cigarettes