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Bibframe Work

Marketing fashion
Illustrative Content
LCC: HD9940.A2 R38 2012 (Source: dlc)
DDC: 687.0688 full
Identified By
Lccn: 2011940997
Table Of Contents
Pt 1. Defining fashion marketing and how it works. Developing and maintaining profitable customer relationships ; Participating in the global fashion marketplace ; Understanding fashion consumer and business buyer behavior
Pt. 2. Building a fashion marketing strategy. Creating a company marketing strategy ; Obtaining and using fashion marketing information ; Creating the right relationships with fashion customers
Pt. 3. Focusing marketing mix elements on the fashion consumer. Branding strategies for fashion goods and services ; Developing new fashion products and monitoring their life cycles ; Pricing : identifying and promoting customer value ; Fashion marketing channels and supply chain management ; Fashion wholesaling and retailing
Pt. 4. Communicating fashion's value through promotion. Promoting fashion goods and services ; Promoting fashion through personal setting and direct marketing ; Fashion advertising, sales promotion, and public relations.
Authorized Access Point
Rath, Patricia Mink. Marketing fashion
Authorized Access Point Variant
Petrizzi, Richard. Marketing fashion
Gill, Penny. Marketing fashion