Library of Congress

Authorities & Vocabularies

The Library of Congress > Linked Data Service > BIBFRAME Works

Bibframe Work

Title
The rise of advertising in the United States
Type
Text
Language
English
Geographic Coverage
United States
Classification
LCC: HF5813.U6 A733 2012 (Source: dlc)
DDC: 659.10973 full (Assigner: dlc)
Identified By
Lccn: 2012018903
Table Of Contents
Colonial America and advertising
The first advertising agents in the United States
P.T. Barnum and his influence on advertising
Lydia Pinkham and her vegetable compound: the advertising of a patent medicine
John Wanamaker and retail advertising
Albert Lasker and the Lord & Thomas Advertising Agency's influence on advertising
The rise of Procter & Gamble and the advertising of Ivory soap
Elliott White Springs and the mid-1900s advertising campaign for the Springs Cotton Mills
Stanley B. Resor and the J. Walter Thompson Company: 1908-1961
The development of advertising education in the United States: a brief history.
Authorized Access Point
Applegate, Edd. rise of advertising in the United States