Bibframe Work
TitleTeaching type to talkTypeTextMonographIllustrative ContentillustrationsCould not render: bf:code ClassificationLCC: Z246 .P43 2013 (Assigner: dlc) (Status: used by assigner)DDC: 686.2/2 full (Assigner: dlc)(Source: 23) Supplementary Contentindex (index) Summary"Accompanying the revolutionary spirit taking hold of American culture in the mid-1960s and 1970s, American graphic designer Alan Peckolick heralded a movement in graphic design, known as expressive typography. Along with his mentor and icon Herb Lubalin, Peckolick called for a new caliber of design: Dreaming up and hand-drawing letterforms that had never existed before, with type, which once exclusively played a supporting role to the graphic image, now taking center stage. Calling for conceptual typography over a standardized format, Peckolick gave letterforms a presence on the page, and also an attitude: His designs will talk back, and always speak up. Teaching Type to Talk is the first-ever compendium to span the typographer's career. Peckolick's work is equal parts witty, shrewd, and impeccable, and is accompanied by original anecdotes as insightful and tongue-in-cheek as his designs."--Publisher's descriptionAuthorized Access PointPeckolick, Alan Teaching type to talk