The Library of Congress > Linked Data Service > BIBFRAME Works

Bibframe Work

Title
Hospitality marketing
Type
Text
Monograph
Contribution
Bowie, David, 1951- (Contributor)
Buttle, Francis (Contributor)
Subject
Hospitality industry--Marketing (LCSH)
Hotels--Marketing (LCSH)
Language
English
Illustrative Content
Illustrations
Classification
LCC: TX911.3.M3 B69 2011 (Assigner: dlc) (Status: used by assigner)
DDC: 647/.0688 full (Source: 22)
Supplementary Content
bibliography
index
Content
text
Summary
"This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasises topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities"--Back cover.
Table Of Contents
Introduction to hospitality marketing
Marketing research
Understanding and segmenting customers
Competitive strategies
Developing the offer
Locating the offer
Pricing the offer
Distributing the offer
Communicating the offer
Managing the physical environment
Managing service processes
Managing customer-contact employees
Managing customer satisfaction
Relationship marketing
Marketing planning.
Authorized Access Point
Bowie, David, 1951- Hospitality marketing
Admin Metadata
Generation Process: DLC marc2bibframe2 v2.5.0
Status: changed
Encoding Level: minimal
Description Conventions: Anglo-American cataloguing rules
Identified By: bf:Local, 17597801
Change Date: 2022-03-25T14:00:25
Creation Date: 2013-01-22
Description Language: English
Description Modifier: United States, Library of Congress
Description Authentication: LC Copy Cataloging
Assigner: BTCTA