Bibframe Work

"This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis"-- Provided by publisher

Table Of Contents

Relationship marketing

Loyalty in crisis : evidence from Greece / Ilias P. Vlachos

The evolution of trust in Japan : the case of vertical keiretsu groups / Nabyla Daidj

Trust deficit in public sector : causes, consequences and strategies to mitigate / Dr. Vedantam Leela

Customers' satisfaction and loyalty in the economic recession : the case of a Greek bank / Irene Samanta

Marketing strategy

Sustainable competitive advantage in turbulent business environments : using critical organizational capabilities & resources to manage complexity / Professor Yannis A. Pollalis

Eco-labels and green buying behavior : exploring the relationship between them in Mumbai city / Professor Ritu Sinha

Towards leadership marketing : an exploratory and empirical study / Professor Wilson Ozuem

The impact of marketing strategy in small family businesses / Professor Anastasios Ntanos

The role of brand management in emerging markets / Kijpokin Kasemsap

The antecedents of word-of-mouth behaviour : the service quality perspective / Ho Yin Wong

How is internal marketing understood? : an examination of stakeholder perspective / Professor Wilson Ozuem

E-marketing

Growing e-marketing trends in India / Laxhminarayan Das

Tourism promotion through web / Nilanjan Ray

The effect of e-business in B2B relationships / Irene Samanta

Electrotextiles a novel product for the textile industry / Georgios Priniotakis

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