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Bibframe Work

Title
Marissa Mayer and the fight to save Yahoo! Marissa Mayer and the fight to save Yahoo!
Type
Text
Subject
Yahoo! Inc.
Mayer, Marissa, 1975-
Internet industry--United States--Management.
Women chief executive officers--United States--Biography.
BUSINESS & ECONOMICS / General.
Genre Form
biographies
Language
English
Illustrative Content
illustrations
plates
Geographic Coverage
United States
Classification
LCC: HD9696.8.U64 Y3437 2015 (Source: dlc)
DDC: 338.7/6102504092 full (Assigner: dlc)
DDC: B full (Assigner: dlc)
BUS000000 (Source: bisacsh)
Identified By
Lccn: 2014040842
Content
text (Source: rdacontent)
Summary
"When Yahoo hired star Google executive Marissa Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California's headquarters. On them, there was Mayer's face and one word: HOPE. But just more than a year later--on November 4, 2013--Mayer sat in front those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet, and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room - and behind it, a question: Was Mayer actually going to be able to do this thing? Nicholas Carlson's fast-paced narrative is the inside story of how Yahoo got into such awful shape in the first place, Mayer's controversial rise at Google, and her desperate fight to save an Internet icon. "-- Provided by publisher.
"A page-turning, warts-and-all narrative about Marissa Mayer's efforts to remake Yahoo as well as her own rise from Stanford University undergrad to CEO of a $30 billion corporation by the age of 38"-- Provided by publisher.
Authorized Access Point
Carlson, Nicholas. Marissa Mayer and the fight to save Yahoo!