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Bibframe Work

Title
The butterfly effect in competitive markets
Type
Text
Monograph
Contribution
Rajagopal, 1957- (Contributor)
Subject
Consumers' preferences (LCSH)
Consumer behavior (LCSH)
Chaotic behavior in systems (LCSH)
Strategic planning (LCSH)
BUSINESS & ECONOMICS / Development / Business Development (BISACSH)
BUSINESS & ECONOMICS / Entrepreneurship (BISACSH)
BUSINESS & ECONOMICS / Management (BISACSH)
BUSINESS & ECONOMICS / Strategic Planning (BISACSH)
Language
English
Classification
LCC: HF5415.32 .R348 2015 (Assigner: dlc) (Status: used by assigner)
DDC: 658.8 full (Assigner: dlc)(Source: 23)
BUS020000 (Source: bisacsh)
BUS025000 (Source: bisacsh)
BUS041000 (Source: bisacsh)
BUS063000 (Source: bisacsh)
Supplementary Content
bibliography
index
Content
text
Summary
"The Butterfly Effect In Competitive Markets illustrates through logical market behavior analysis how chaos in the market drives tactics among the market competitors that causes shifts in consumer preferences and guides the buying behavior. Such shifts in consumer behavior are often radical and face initial resistance. However, consumers' thrust to break social conformity drives adaptability behavior to change over the period. Strategies of firms that emerge out of market chaos help firms in growing their business in local markets and achieve sustainability and global competitiveness. Consequently, every small change emerged out of the market chaos contributes to a global and sustainable effect in the market. This book is divided into ten chapters spread across three sections that comprise analyzing market chaos, building global-local marketing effects, and unveiling future effects. The discussion presented provides a comprehensive introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions. "-- Provided by publisher.
Table Of Contents
Machine generated contents note:
PART I: ANALYZING MARKET CHAOS
1. Chaos in Markets
2. Reasoned Action and Planned Behavior
3. Managing Market Shifts
PART II: BUILDING GLOBAL-LOCAL MARKETING EFFECTS
4. Market Trend Analysis
5. Consumer Value Management
6. Darwinism in Marketplace
7. Business Growth and Local Effects
8. Sustainable Marketing
PART III: UNVEILING FUTURE EFFECTS
9. Social Psychology of Consumers
10. Challenges of Butterfly Effect.
Authorized Access Point
Rajagopal, 1957- The butterfly effect in competitive markets
Admin Metadata
Generation Process: DLC marc2bibframe2 v2.5.0
Status: changed
Encoding Level: minimal
Identified By: bf:Local, 18492912
Change Date: 2020-01-03T12:05:37
Creation Date: 2015-02-13
Description Language: English
Description Modifier: United States, Library of Congress
Assigner: United States, Library of Congress