Bibframe Work
Machine generated contents note: Preface
Acknowledgements 01 This changes everything
The breadth and depth of datafication
What is data?
Defining big data
Qualities of big data
This book
NotesPart One Current thinking 02 Is there a view from nowhere?
Who are you talking to?
Sources of bias in samples
The upsides of sampling
Bigger samples are not always better
Big data and sampling
Concluding thoughts
Notes03 Choose your weapons
The perils of vanity metrics
Thinking about thinking: defi ning the questions
Frameworks to help select metrics
Tracking your metrics
From good data to good decisions
Concluding thoughts
Notes04 Perils and pitfalls
Dangers of reading data: the pitfalls of correlations
Dangers of reading data: the frailties of human judgement
The pitfalls of storytelling
Mixing up narrative and causality
Is theory important?
Concluding thoughts
Notes05 The power of prediction
The growth of data available for prediction
How good is our ability to predict?
Understanding the limitations of prediction
Why some things are easier to predict than other: complex vs simple systems
The influence of social effects on system complexity
Building models to make predictions
Learning to live with uncertainty: the strategy paradox
Concluding thoughts
Notes06 The advertisers' dilemma
Online advertising metrics
Advertising fraud
Psychology of online advertising
Concluding thoughts
NotesPart Two Smart thinking 07 Reading minds
The value of linking data sets
Knowing your customers
Understanding who we are from our digital exhaust
New dimensions
The evolution of segmentation
Concluding thoughts
Notes08 The ties that bind
Why making choices can be so difficult
Simplifying decision-making
The role of influence and 'influencers'
Identifying network effects
The implications of networks for marketing
Exploring the importance of social relationships
Concluding thoughts
Notes09 Culture shift
Seeing the world in new ways
Deconstructing cultural trends
Exploring the lifecycle of ideas through cultural analytics
From verbal to visual: the importance of images
Analysing cultural trends from images
Concluding thoughts
Notes10 Bright ideas
So what do we need to do?
Developing organization-wide networks of experts
Using external networks
Over-ambition?
Nurturing ideas
Concluding thoughts
NotesPart Three Consumer thinking 11 Off limits?
How people think about data sharing
Limits to data-mediated relationships
A model for thinking about data-mediated relationships
Overstepping data-based relationships 1
Looking beyond the data
Concluding thoughts
Notes12 Getting personal
History of self-tracking
A changing personal data landscape
The relationship between data ownership and empowerment
The pitfalls of personal analytics
Potential solutions for empowerment
Concluding thoughts
Notes13 Privacy paradox
Teenagers and privacy
The pros and cons of data disclosure
The behavioural economics of privacy
Brand challenges
Trust frameworks and transparency
The trend towards transparency
But does transparency work?
So what should brands do?
Concluding thoughts
NotesFinal thoughts
Index .
Generation Process: DLC marc2bibframe2 v2.5.0
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Description Conventions: ISBD: International standard bibliographic descriptionResource description and access
Identified By: bf:Local, 18495779
Change Date: 2015-06-01T17:21:47
Creation Date: 2015-02-18
Description Language: English
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