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Bibframe Work

Title
Global business strategy
Type
Text
Monograph
Contribution
Motohashi, Kazuyuki (Contributor)
Subject
International business enterprises--Management (LCSH)
Strategic planning (LCSH)
International business enterprises--Management (FAST)
Strategic planning (FAST)
Language
English
Illustrative Content
Illustrations
Classification
LCC: HD62.4 .M68 2015 (Assigner: dlc) (Status: used by assigner)
DDC: 658.18 full (Source: 23)
Supplementary Content
bibliography
index
Content
text
Summary
"This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader's understanding of the business environments in emerging economies. This volume is especially recommended for businesspeople responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management"--Book jacket.
Table Of Contents
Introduction: Needs for new global strategies
Management strategies for global businesses
Changes in the global economic environment
Comparison of economic institutions in China and India
New business model as response to competition from emerging economies
India's Neemrana Industrial Park for Japanese firms
Alliance-based global strategy
Hitachi Construction Machinery: becoming a wholly owned Chinese entity
Marketing theory in global business context
Shiseido marketing in China
International R&D management
Multinationals' R&D in China and India
Thailand's National Science and Technology Development Agency and Japanese firms
Suzuki Motor's expansion in India
Strategy integration at the global level.
Authorized Access Point
Motohashi, Kazuyuki Global business strategy
Admin Metadata
Generation Process: DLC marc2bibframe2 v2.5.0
Status: changed
Encoding Level: full
Identified By: bf:Local, 18519796
Change Date: 2018-06-20T09:43:34
Creation Date: 2015-03-09
Description Language: English
Description Modifier: United States, Library of Congress
Description Authentication: LC Copy Cataloging
Assigner: YDXCP