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Bibframe Work

Title
Fashion promotion in practice
Type
Text
Language
English
Classification
LCC: HF6161.C44 C67 2016 (Source: dlc)
DDC: 659.19/74692 full (Assigner: dlc)
Identified By
Lccn: 2015010936
Content
text (Source: rdacontent)
Table Of Contents
Campaign planning : making it happen
Advertising and public relations : from verbal to viral
The celebrity role : from royalty to the rap game
Collaborations : "X" marks the spot
The fashion show : from couturier to catwalk
Fashion film : from Hollywood to Hoxton
Events : from private parties to public performance
Visual merchandising : from store to screen
The fashion magazine : from print to pixel.
Authorized Access Point
Cope, Jon. Fashion promotion in practice
Authorized Access Point Variant
Maloney, Dennis (Fashion writer) Fashion promotion in practice