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Bibframe Work

Title
Marketing fashion footwear
Type
Text
Language
English
Classification
LCC: HD9787.A2 A76 2017 (Source: dlc)
DDC: 685/.3100688 full (Assigner: dlc)
Identified By
Lccn: 2015016841
Content
text (Source: rdacontent)
Table Of Contents
The fashion footwear consumer
Footwear design, construction and production
The global footwear trade
The retail and e-tail landscape
Management strategies for retail growth
Visual merchandising and design concepts of retail, e-tail and wholesale
Brand identity and protection
Brand management
Marketing communications; media & PR.
Authorized Access Point
Armstrong-Gibbs, Fiona. Marketing fashion footwear
Authorized Access Point Variant
McLaren, Tamsin. Marketing fashion footwear