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Bibframe Work

Title
The business of fashion
Type
Text
Subject
Clothing trade--United States.
Fashion--Economic aspects.
Fashion design.
Fashion merchandising.
BUSINESS & ECONOMICS / Industries / Fashion & Textile Industry.
Language
English
Illustrative Content
illustrations
Classification
LCC: TT496.U6 B87 2016 (Source: dlc)
DDC: 338.4/76870973 full (Assigner: dlc)
BUS070090 (Source: bisacsh)
Identified By
Lccn: 2016009229
Content
text (Source: rdacontent)
Summary
" Revised to keep up with the quickly evolving landscape of the fashion industry, the fifth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business. Updated discussions of technologies, corporate social responsibility, and sustainable practices are incorporated throughout the text. <u>New to this Edition</u> Organization in relation to the global supply chain: Chapters will be logically organized around the current supply/value chain in the fashion industry. Global fashion industry: The framework of the text will be on the global aspect of the fashion industry with examples of international brands and companies. Evolving role of technologies: From 3D technologies in fashion design to omnichannel technologies in fashion retail, the role of emerging technologies will be highlighted. Corporate social responsibility and sustainability: Principles of CSR for design and marketing will be integrated throughout the revised edition including effect business strategies that reflect "best practices" in CSR and sustainability. Brand strategies: Strategies for the creation and expansion of fashion brands will be incorporated. Design thinking: The use of design thinking strategies as applied to fashion design and marketing will be added. Integration of home fashion products: The design, production, and marketing of home fashions, separate chapters in earlier editions, will be integrated through the text. Case studies and industry applications will be updated and expanded throughout the book. "-- Provided by publisher.
Table Of Contents
Machine generated contents note:
Preface
Part 1 Organization of the Global Fashion Industries
1. From Spinning Machine to Global Supply Chain
2. Global Fashion Supply/Value Chain
3. Business and Legal Framework of Fashion Companies
4. Global Materials Industry
5. Fashion Brands: Company Organization
Part 2 Creating and Marketing Fashion an Apparel Line
6. Creating a Line: Research and Design
7. Creating a Line: Design Processes
8. Design Development and Style Selection
9. Marketing a Line of Apparel or Home Fashions
Part 3 Production and Distribution of Fashions
10. Preproduction Processes
11. Sourcing Decisions and Production Centers
12. Production Processes and Quality Assurance
13. Distribution and Retailing
Glossary
Photo Credits
Index.
Authorized Access Point
Burns, Leslie Davis, business of fashion
Authorized Access Point Variant
Mullet, Kathy K., 1958- business of fashion
Bryant, Nancy O. business of fashion