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Bibframe Work

Title
Consumer equality
Type
Text
Monograph
Subject
Consumers--United States (LCSH)
Minority consumers--United States (LCSH)
Racism--United States (LCSH)
Marketing--Social aspects--United States (LCSH)
Customer relations--United States (LCSH)
Geographic Coverage
Classification
LCC: HC110.C6 H425 2016 (Assigner: dlc) (Status: used by assigner)
DDC: 339.4/708900973 full (Assigner: dlc)(Source: 23)
Supplementary Content
bibliography (bibliography)
index (index)
Content
text (txt)
Table Of Contents
Introduction
The history of marketplace discrimination and consumer inequality
From stereotyping to differential treatment
Annoyance v. avoidance
The business case for marketplace inclusion
Legal protection
Consumer racial profiling and shoplifting
Criminal suspicion cases
Mundane consumer cases
Special occasions of marketplace discrimination
Rx for success: a multicultural plan that strengthens the marketplace
How to help.
Authorized Access Point
Henderson, Geraldine R. (Geraldine Rosa), 1963- Consumer equality