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Bibframe Work

Title
A mile of make-believe
Type
Text
Subject
T. Eaton Co.--History.
Department stores--Canada--History.
Santa Claus.
Parades--Canada--History.
Christmas--Canada--History.
Consumption (Economics)--Canada--History.
Canada--Social life and customs.
T. Eaton Co--Histoire.
Grands magasins--Canada--Histoire.
Père Noël.
Défilés--Canada--Histoire.
Noël--Canada--Histoire.
Consommation (Économie politique)--Canada--Histoire.
Canada--Moeurs et coutumes.
Santa Claus.
T. Eaton Co.
Christmas.
Consumption (Economics)
Department stores.
Manners and customs.
Parades.
Canada.
Genre Form
History. fst01411628 (Source: OCoLC)
Language
English
Illustrative Content
illustrations
maps
Geographic Coverage
Canada
Classification
DDC: 394.26630971 full
LCC: GT4987.15 .P45 2016 (Source: dlc)
Identified By
Lccn: 2016498732
Content
text (Source: rdacontent)
Summary
"A Mile of Make Believe examines the unique history of the Santa Claus parade in Canada. This volume focuses on the Eaton's sponsored parades that occurred in Toronto, Montreal, and Winnipeg as well as the shorter-lived parades in Calgary and Edmonton. There is also a discussion of small town alternatives, organized by civic groups, service clubs, and chambers of commerce."-- Provided by publisher.
"By focusing on the pioneering effort of the Eaton's department store Steve Penfold argues that the parade ultimately represented a paradoxical form of cultural power: it allowed Eaton's to press its image onto public life while also reflecting the decline of the once powerful retailer. Penfold's analysis reveals the "corporate fantastic"--a visual and narrative mix of meticulous organization and whimsical style--and its influence on parade traditions. Penfold's considerable analytical skills have produced a work that is simultaneously a cultural history, history of business and commentary on consumerism. Professional historians and the general public alike would be remiss if this wasn't on their holiday wish list."-- Provided by publisher.
Table Of Contents
Introduction: Alfreda's lament
1. The corporate fantastic
2. Santa in public
3. The mediated Santa
4. The civic fantastic
5. Casualty of the times
Conclusion: Enchanted capitalism.
Authorized Access Point
Penfold, Steven, 1966- mile of make-believe