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Bibframe Work

Title
Digital marketing strategies for fashion and luxury brands
Type
Text
Subject
Fashion merchandising.
Luxury goods--Internet marketing.
Internet marketing.
Language
English
Classification
LCC: HD9940.A2 D54 2018 (Source: dlc)
DDC: 746.9/20688 full (Assigner: dlc)
Identified By
Lccn: 2017008336
Content
text (Source: rdacontent)
Summary
"This book focuses on qualitative discussions on issues related to digital marketing in the Luxury fashion brands. It addresses the relationship between computer-mediated marketing environments and luxury fashion brands. The advert of internet technologies along with its prototypical subsets are turning consumers to digital universe"-- Provided by publisher.
Authorized Access Point
Ozuem, Wilson, 1974- Digital marketing strategies for fashion and luxury brands
Authorized Access Point Variant
Azemi, Yllka, 1988- Digital marketing strategies for fashion and luxury brands