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Bibframe Work

Title
Driving green consumerism through strategic sustainability marketing
Type
Text
Monograph
Subject
Green marketing (LCSH)
Consumer behavior--Environmental aspects (LCSH)
Environmentalism (LCSH)
Consumption (Economics)--Environmental aspects (LCSH)
Language
English
Classification
LCC: HF5413 .D75 2018 (Assigner: dlc) (Status: used by assigner)
DDC: 658.8/02 full (Assigner: dlc)(Source: 23)
Supplementary Content
bibliography
index
Content
text
Summary
"This book provides a broad research perspective on latest trends of consumerism, its effect and implications from developing country perspective. It aims to explore the opportunities and challenges that are associated with the changes in the world pertaining increased number of pollution and environmental concern in the developing countries and outlines the possible growth of this sector"-- Provided by publisher.
Authorized Access Point
Driving green consumerism through strategic sustainability marketing