Bibframe Work

This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret buisness information with regard to the underlying strategic notions. A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff.

Table Of Contents

Introduction: Essential Strategy Know-How and Nothing More

Strategy and Strategic Management: A First Basic Under-standing

Strategic Frames of Reference: The Key Tools of Strategy Determination, their Principles, and How they Interact

Current Focal Areas in Strategy Practice: Four Significant Management Concepts of the Past 20 Years

Summary: It's Your Turn!

Authorized Access Point

Kotler, Philip The Quintessence of Strategic Management

Admin Metadata

Status: new

Date: 2016-05-18

Agent: United States, Library of Congress