Bibframe Work

Session 1A: Charity and Social Marketing

Session 1B: Unhappy customers: Consumer dissatisfaction and service recovery

Session 1C: Impact of Consumer Behavior Factors on Retail Decisions

Session 1D: Digital Influence: Power, Conflict, and Sentiment

Session 1E: Appeals and Diversity

Session 1F: New Product Development and Product Strategy in Dynamic Market Environments

Session 1G: Digital Tools and Marketing Pedagogy

Session 1H: Service Quality: Online Experiences and Feedback

Session 1I: Doctoral Colloquium: Advertising

Session 1J: Special Session: Opportunities and Challenges of Wearable Technology

Session 2B: Citizenship behavior and services marketing

Session 2C: Glimpsing into and deciding about the future

Session 2D: Luck, Intuition, and Salesperson Characteristics

Session 2E: Digital Marketing and Branding

Session 2F: Branding and celebrity endorsements

Session 2G: Special Session - Applied Neuroeconomics

Session 2H: Doctoral Colloquium: Consumer Behavior

Session 2I: Special Session: Managing Retail in an Omnichannel Environment

Session 2J: Special Session: Retailing and Pricing Cues

Session 3A: Digital Advertising

Session 3B: Brand Attachment and Brand Equity

Session 3C: Impact of In-store Retail Cues

Session 3D: Cyborgs, Wearables, and Avatars, Oh My!

Session 3E: Co-creation, collaboration, and connectivity in services marketing

Session 3F: Digital Marketing

Session 3G: International Consumer Behavior

Session 3H: Relationship Marketing: Bright and Dark Sides

Session 3I: Movies and Creativity

Session 3J: Finding Nemo: Understanding Elusive Customers in Sales

Session 4A: Foods and Logos

Session 4B: Animosity and Hate in Branding

Session 4C: Factors Impacting Price Evaluations

Session 4D: Brands: Placebos, Warranties and Freemium

Session 4E: Enter The New Realm Of The Sharing Economy, Big Data, Augmented Reality, And Exclusivity

Session 4F: Internal and External Influences on Organizational Success

Session 4G: Special Session - The Role of In-Store and Online Retailing Factors

Session 4H: Special Session: Transitioning to the First Year of a Tenure Track Job

Session 4I: Female Consumers and Social Factors

Session 4J: Special Session: Is the Marketing Function Influential or Not?

Session 5A: Consumer Engagement on Social Media

Session 5B: Emotions and Symbolism in Branding

Session 5C: The Impact of Price on Promotion Evaluations

Session 5E: Powerful others: How Consumers Influence each Other

Session 5F: Corporate Social Responsibility: Crisis, Commitment, Consumption and Communication

Session 5H: Doctoral Colloquium: Branding and Market Orientation

Session 5I: WoM, Reviews, and Shopping Preferences

Session 6A: Sensory Marketing and Healthful Consumption

Session 6B: Brand Worlds, Merchandise and Counterfeits

Session 6C: Factors Impacting Retailer Perception

Session 6D: Relationship Marketing: Financial Implications

Session 6F: Consumer Behavior: Going beyond Self-Benefits

Session 6G: Global Marketing Strategies: Overview and Reviews

Session 6H: Doctoral Colloquium: Services Marketing

Session 6I: International and Cross-Cultural Factors

Session 6J: The Incredibles: Creating Value in Sales

Session 7A: Sensory Marketing, Retail Atmospherics, and Healthy Food Choices

Session 7B: Social and economic communication

Session 7C: Retail and Review Cues

Session 7D: To keep or not to keep that is the question: Reactions to products growing old

Session 7E: Astrometry, Salespeople and Word-of-mouth: Consequential Encounters

Session 7E: Astrometry, Salespeople and Word-of-mouth: Consequential Encounters

Session 7F: Cause Marketing and Green Marketing

Session 7G: Special Session: Unveiling the Magic of Storytelling in Marketing

Session 7H: Special Session: Learning about the magic of publishing using bibliometric and content analysis

Session 7I: Firms, Retailers, and Customers

Session 8B: Getting Consumer Insights from Sport Fans and Volunteers

Session 8C: Roles of Channels on Preferences and Choices

Session 8D: Cross Cultural Aspects of Brands

Session 8E: Special Session: Designing an integrated three year marketing Bachelor's degree program

Session 8F: Mindfulness: A New Look at Marketing Ethics

Session 8G: Journal Review Process and Rejections: Interactive Q&A Discussion with Journal Editorial Reviewers

Session 8I: Innovations and New Technologies: Implications for Strategic Marketing

Session 8J: Express Your Selfie! Self-Concept, Identity and Self-Expression

Session 9A: CSR Medley: Sustainability, Celebrities, Measurement and Moral Emotions

Session 9B: Emotions and the Self

Session 9C: It's all about the Design

Session 9D: eWOM: Let's Talk! Travel, Piracy, Culture and Information Overload

Session 9E: Experiential Learning and Course Design

Session 9F: Special Session: Exploring Difficulties and Pitfalls Doctoral Students Must Conquer in Becoming Researchers/Authors/Scholars

Session 11A: Symbols, language, and imagery

Session 11B: Brand Image, Brand Authenticity and Brand Heritage

Session 11C: Marketing Metrics and Analytics I

Session 11D: Brands and Identity: An International Marketing Perspective

Session 11E: Managing the consumer experience

Session 11F: Strategic Orientation and Commitment

Session 12A: Consumer-Brand Relationships and New Media

Session 12B: Digital Marketing and Social Media

Session 12C: "The Game Plan": Managerial Considerations in Sport Marketing

Session 12D: "Fantasia": Marketing Insights for Media Entertainment

Session 12E: Marketing Metrics and Analytics II

Session 12F: Social and cultural influences in services

Session 12G: Cultural Aspects of International Marketing.