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Bibframe Work

Title
Customer Value Generation in Banking
Type
Text
Monograph
Classification
DDC: 332 full (Source: 23)
Content
text (txt)
Summary
The banking sector is undergoing a process of fundamental transformation - mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century's banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the 'Zurich model for a customer-centric banking architecture' enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process.
Table Of Contents
New Rules: The Drivers of Future-Viable Banking
From Classic Business Models to a Customer-Centred Banking Architecture
Change: The Path to a Future-Viable Bank Architecture (With a Significant Contribution by Charlotte Götz)
Guidelines for Future-Viable Business Models
Authorized Access Point
Auge-Dickhut, Stefanie Customer Value Generation in Banking