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Bibframe Work

Title
Becoming Elizabeth Arden
Type
Text
Monograph
Contribution
Cordery, Stacy A. (author)
Subject
Arden, Elizabeth, 1878-1966
Businesswomen--United States--Biography (LCSH)
Cosmetics industry--United States (LCSH)
Language
English (eng)
Geographic Coverage
Classification
LCC: HD9970.5.C672 (Assigner: dlc) (Status: used by assigner)
DDC: 338.7/66855092B full (Assigner: dlc)(Source: 23/eng/20240514)
Supplementary Content
bibliography (bibliography)
index (index)
Content
text (txt)
Summary
"A sweeping biography of one of the most influential and successful business-women in American history, BECOMING ELIZABETH ARDEN opens the Red Door to a world of wealth, glamor, and the profitable business of beauty Elizabeth Arden was a household name on six continents and a millionaire several times over before her death in 1966. Arden counted British royalty and social elites from the overlapping worlds of New York, Hollywood, London, and Paris among her clients. She revolutionized skin care and cosmetics, making it acceptable for all women to embrace glamour and wear makeup-not just actresses and prostitutes. She created a successful international business empire before women gained the vote and at a time when virtually no woman owned or ran a national company. She developed the first luxury spa and insisted on a holistic understanding of health and beauty. Unconventional and driven, Arden fervently believed that every woman could be beautiful. Acclaimed biographer Stacy Cordery does full justice to one of America's greatest entrepreneurs. Canadian-born Florence Nightingale Graham turned herself into Elizabeth Arden, using her uncanny sense of the possible to take full advantage of everything New York City offered, building her company and becoming one with her brand. In an astounding rags-to-riches tale, Elizabeth Arden came to personify sophistication and refinement. Her hard work and innovation made makeup, fitness, and style not only acceptable but de rigueur. Arden prospered throughout the Depression, reimagined women's needs during two World Wars, and by pioneering new approaches to marketing and advertising, ushered beauty into the modern era. Cordery delivers a compelling picture of a modern CEO whose career provides a model for aspiring businesses to this day"-- Provided by publisher.
Table Of Contents
Beginnings
The beauty culturalist
Changing the face of America
Building a national beauty brand
The new woman and the Arden look
An empire of health
The beauty of friendship
Fashioning the American woman
Exercising modern perfection
Inventing color harmony
More beginnings, and endings
Maine chances
Business savvy during hard times
Marketing value
New directions
War begins in Europe
Beauty and morale
"For beauty on duty"
The end of World War II
The horsewoman
"Meauty is power"
Maine chance Phoenix
Maine chance mania
Rounding out the fifties
The not-yet-swinging sixties
Authorized Access Point
Cordery, Stacy A. Becoming Elizabeth Arden
Admin Metadata
Status: new
Date: 2024-05-10
Admin Metadata
Status: changed
Date: 2024-05-15T19:54:54
Admin Metadata
Status: changed
Date: 2024-08-02T16:23:39.741285-04:00
Admin Metadata
Encoding Level: prepublication
Identified By: bf:Local, 23694747
Description Language: English
Description Authentication: pcc