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Bibframe Work

Title
The why of the buy
Type
Text
Monograph
Contribution
Divita, Lorynn (author)
Rath, Patricia Mink (author)
Bay, Stefani (author)
Petrizzi, Richard (author)
Gill, Penny (author)
Subject
Fashion merchandising--United States (LCSH)
Consumer behavior--United States (LCSH)
Mode--Marchandisage--États-Unis (RVM)
Consommateurs--Comportement--États-Unis (RVM)
Consumer behavior (FAST)
Fashion merchandising (FAST)
United States
Language
English (eng)
Illustrative Content
illustrations
Could not render: bf:code
Classification
LCC: HD9940.U4 W57 2023 (Assigner: dlc) (Status: used by assigner)
DDC: 746.9/20688 full (Source: 23/eng/20231120)
Supplementary Content
bibliography (bibliography)
index (index)
Content
text (txt)
Summary
"Even as the fashion industry changes rapidly with new technologies, styles and trendsetters, one thing remains constant: the customer is key. But with more competition than ever before, how do fashion brands reach elusive customers and even more crucially, establish loyalty? And how do consumers ultimately decide what to buy--and why? This thoroughly updated third edition introduces core concepts of consumer behavior through a unique fashion perspective. Ideal for fashion merchandising and marketing courses. The Why of the Buy explains the motivation behind consumer choice and purchase in a clear manner using industry examples."--Page 4 of cover.
Authorized Access Point
Divita, Lorynn The why of the buy
Admin Metadata
Status: new
Date: 2024-06-05
Agent:
Admin Metadata
Status: changed
Date: 2024-07-17T18:33:36
Description Modifier: United States, Library of Congress
Admin Metadata
Status: changed
Date: 2024-08-02T21:03:14.608238-04:00
Admin Metadata
Encoding Level: full
Identified By: bf:Local, 23720943
Description Language: English
Description Authentication: lccopycat

Has Instance
The why of the buy
other physical format
Mink Rath, Patricia Why of the Buy
Online version
Mink Rath, Patricia Why of the Buy