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Bibframe Work

Title
The why of the buy
Type
Text
Monograph
Contribution
Divita, Lorynn (Author)
Rath, Patricia Mink (Author)
Bay, Stefani (Author)
Petrizzi, Richard (Author)
Gill, Penny (Author)
Subject
Fashion merchandising--United States (LCSH)
Consumer behavior--United States (LCSH)
Mode--Marchandisage--États-Unis (RVM)
Consommateurs--Comportement--États-Unis (RVM)
Consumer behavior (FAST)
Fashion merchandising (FAST)
United States
Language
English
Illustrative Content
Illustrations
Classification
DDC: 746.9/20688 full (Source: 23/eng/20231120)
Supplementary Content
bibliography
index
Content
text
Summary
"Even as the fashion industry changes rapidly with new technologies, styles and trendsetters, one thing remains constant: the customer is key. But with more competition than ever before, how do fashion brands reach elusive customers and even more crucially, establish loyalty? And how do consumers ultimately decide what to buy--and why? This thoroughly updated third edition introduces core concepts of consumer behavior through a unique fashion perspective. Ideal for fashion merchandising and marketing courses. The Why of the Buy explains the motivation behind consumer choice and purchase in a clear manner using industry examples."--Page 4 of cover.
Authorized Access Point
Divita, Lorynn The why of the buy
Admin Metadata
Generation Process: DLC marc2bibframe2 v2.5.0
Status: changed
Encoding Level: preliminary
Identified By: bf:Local, 23720943
Change Date: 2024-06-05T16:36:26
Creation Date: 2024-06-05
Description Language: English
Description Modifier: United States, Library of Congress
Description Authentication: LC Copy Cataloging
Assigner: YDX

Has Instance
New York: Fairchild Books; 2023

The why of the buyconsumer behavior and fashion marketing4 () New York: Fairchild Books; 2023

Other Physical Format
Mink Rath, Patricia Why of the Buy