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1. Gupta, Sunil, 1958- Managing customers as investments Upper Saddle River, NJ: Wharton School Pub; c2005

 BIBFRAME Instances
 Instance 13772376
2. Hall, Stacey, 1965- Attracting perfect customers San Francisco: Berrett-Koehler; c2001

 BIBFRAME Instances
 Instance 12511879
3. Steward, Chris, 1943- Developing strategic partnerships Aldershot, Hampshire, England; Brookfield, Vt: Gower; c1999

 BIBFRAME Instances
 Instance 726933
4. Fisher, John G. Strategic brand engagement London; Philadelphia, PA: Kogan Page; 2014

 BIBFRAME Instances
 Instance 17827043
5. Rhemann, Maureen Strategic marketing in telecommunications Newport, RI: Aegis Pub. Group; c2000

 BIBFRAME Instances
 Instance 11867211
6. Holt, Kevin (Strategic planner) Differentiation strategy Abingdon, Oxon; New York, NY: Routledge; 2022

 BIBFRAME Instances
 Instance 22369590
7. Rhemann, Maureen Strategic marketing in telecommunications

 BIBFRAME Works
 Work
Text
Monograph		 11867211
8. Kruger, Elizabeth Rush Magnify Daytona Beach, FL: Strategic Power; 2015

 BIBFRAME Instances
 Instance 18786354
9. Fader, Peter S. Customer centricity Philadelphia, PA: Wharton School Press; [2020]

 BIBFRAME Instances
 Instance 22931549
10. Trappey, Randolph J. Brand choice Houndmills [England]; New York: Palgrave Macmillan; 2005

 BIBFRAME Instances
 Instance 13758752
11. Fell, Daniel A marketer's guide to market research Marblehead, MA: HCPro; c2008

 BIBFRAME Instances
 Instance 15644543
12. Kotler, Philip Transformational Sales Cham: Springer International Publishing, Imprint: Springer; 2016

 BIBFRAME Instances
 Instance 21663858
13. Kotler, Philip Transformational sales New York, NY: Springer International Pub. AG Switzerland; 2015

 BIBFRAME Instances
 Instance 18726672


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