Political television commercials

found: Moving image genre-form guide online, March 3, 2008(Political commercial: work which promotes certain candidates, political parties, or political views, varying in length from short commercials (a few minutes or less) to longer programs lasting an hour or more. UF: Political spot)

found: Yee, M.M. Moving image materials, 1988:p. 77 (Political spots: use for 15 to 60 second spots designed to persuade the audience to support a particular political candidate or a particular political point of view, and paid for by supporters of the condidate or political point of view)

found: Museum of Broadcast Communications website, Encyclopedia of television, March 3, 2008:Political processes and television article (This early use of television for political advertising was the beginning of a trend that has grown so dramatically that televised political advertising is now the major form of communication between candidates and voters in the American electoral system. Every presidential campaign since 1952 has relied heavily on political television spots)