LBC (Radio station : London, England)

found: Ingram, Andrew. An advertiser's guide to better radio advertising, 2005:ECIP galley (LBC; first Independent Local Radio station, went on the air in 1973)

found: O'Brien, James. Loathe thy neighbour, 2015 :title page (LBC, Leading Britain's conversation) page 4 of cover (LBC is part of Global, the media & entertainment group also behind Heart, Capital, Capital XTRA, Classic FM, Smooth, Xfm and Gold. LBC broadcasts to London on 97.3 FM and across the UK on DAB digital radio.)

found: Wikipedia, viewed June 29, 2016LBC (LBC (originally the London Broadcasting Company) is a London-based national talk and phone-in radio station. It was the UK's first licensed commercial radio station, beginning broadcasting on 8 October 1973. In April 2007, a new marketing slogan for (what was then called) LBC 97.3 was introduced: "London's Biggest Conversation", a play on the initials. It was announced in January 2014 that LBC would begin broadcasting nationally on DAB digital radio format at 7am on 11 February 2014. The news also marked a new slogan, changing from 2007's "London's Biggest Conversation" to "Leading Britain's Conversation" and dropping on-air reference to the London FM frequency.)